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Brand strategy · UX · Website

Blog Post Shop

Brand and website work that helps visitors understand a writing service and decide how to engage with it.

Blog Post Shop

Brand identity & website

Blog Post Shop homepage preview

01 / The brief

What the project needed.

Blog Post Shop needed a clearer brand and a website that made its offer easy to understand. The experience had to support prospective customers from their first visit to their next step.

02 / Design approach

How we approached it.

We paired brand direction with UX strategy and website development. Clearer messaging and page hierarchy help visitors orient themselves, while the visual system carries the same identity across the experience.

03 / Experience

How it comes together.

01

Understand the offer

Establish what the business does early in the visit.

02

Explore the service

Organize supporting information around the visitor’s questions.

03

Take the next step

Give interested prospects a clear way to move forward.

04 / Deliverables

The work in detail.

The engagement brought the brand identity, website and ongoing performance work under one direction.